Supporting Economic Growth Through Digital Innovation
Internet Creation partnered with Invest East Lothian to design and develop a modern, engaging website that showcases East Lothian as one of Scotland's leading destinations for investment, innovation and business growth.
The platform was created to inspire confidence, support inward investment and provide businesses with the information and resources needed to establish, grow and succeed within the region. The website highlights key sectors, investment opportunities, business support and regional strengths while delivering an intuitive experience across desktop, tablet and mobile devices.
About Invest East Lothian
Invest East Lothian is the economic development initiative for East Lothian Council, supporting businesses at every stage of their journey — from start-ups and growing SMEs to national and international investors considering East Lothian as a business location.
The organisation promotes investment opportunities, provides access to business support services, showcases available commercial land and property, and highlights the region's strengths across sectors including manufacturing, tourism, food and drink, energy and innovation.
The Challenge
Invest East Lothian required a modern digital platform capable of promoting the region as a premier destination for business investment while supporting existing businesses with access to guidance, funding opportunities and economic development resources.
It also needed to reflect the professionalism and ambition of East Lothian Council's economic development strategy while remaining accessible to a broad audience.
- Present East Lothian as an attractive investment destination
- Promote business support services
- Showcase available commercial property and land
- Highlight key economic sectors
- Improve navigation and user experience
- Support future content growth
- Deliver excellent performance across all devices
Our Solution
Internet Creation designed and developed a bespoke WordPress website that balances engaging visual design with practical functionality.
Working closely with the Invest East Lothian team, we created a digital platform that enables visitors to quickly discover the information they need.
The website architecture was carefully planned to ensure information could be easily located while encouraging visitors to explore additional content and engage with the organisation.
- Investment opportunities
- Business support
- Commercial land and property
- Funding information
- Economic data
- Local success stories
- News and events
Website Features
- Bespoke responsive website design
- WordPress content management system
- Custom page layouts
- Dynamic news section
- Property and land directory
- Business support resources
- Sector landing pages
- Contact forms
- Search functionality
- Mobile optimisation
- Fast page performance
- SEO-friendly structure
User Experience
A key objective was simplifying the visitor journey.
The navigation was structured around the primary needs of businesses looking to invest or grow, ensuring users can quickly find relevant information without unnecessary complexity.
Clear calls to action encourage visitors to contact the Invest East Lothian team, explore funding opportunities and discover available commercial property.
Mobile-First Design
With increasing numbers of users accessing websites on mobile devices, every aspect of the website was designed responsively.
Navigation, imagery and content adapt seamlessly to different screen sizes, ensuring accessibility and usability wherever the website is accessed.
- Desktop
- Laptop
- Tablet
- Mobile
Results
The completed website provides Invest East Lothian with a modern digital platform that supports the organisation's mission of encouraging sustainable economic growth throughout the region.
The site now acts as a central resource for businesses looking to invest, relocate or expand within East Lothian.
- Presents East Lothian as an attractive investment destination
- Improves access to business support information
- Highlights regional economic strengths
- Supports inward investment activity
- Provides a scalable platform for future growth
- Delivers an engaging user experience across all devices
Why This Project Matters
Economic development websites play an important role in attracting investment, supporting local businesses and promoting regional growth.
By combining strategic information architecture with modern design and robust technical development, Internet Creation delivered a platform that reflects the ambitions of Invest East Lothian while providing visitors with an intuitive and informative digital experience.
What the site is built on.
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