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Case study

Braemar Castle Website Design Case Study

A short look at a recent project — the brief, the build and the result.

Overview

Bringing Scotland's Heritage to Life Through Digital Design

Internet Creation partnered with Braemar Castle to create a modern website that celebrates one of Scotland's most iconic historic landmarks while encouraging visitors to explore its rich history, events and visitor experiences.

Designed to inspire tourism and improve visitor engagement, the website reflects the castle's heritage while delivering a contemporary online experience that is accessible, informative and visually engaging.

Heritage & tourismWeb design & build
ClientBraemar Castle
IndustryTourism & heritage
SectorVisitor attraction
PlatformWordPress
LocationBraemar, Aberdeenshire
Braemar Castle website designed and developed by Internet Creation.
A bespoke tourism and heritage website created for Braemar Castle by Internet Creation.

About the Client

Braemar Castle is one of Scotland's best-known historic attractions, welcoming visitors from around the world to discover centuries of Scottish history, architecture and culture.

Located within the Cairngorms National Park, the castle offers guided tours, exhibitions, events and educational experiences while playing an important role in preserving Scotland's heritage for future generations.

Project Overview

The aim of the project was to create a website that reflected the unique character of Braemar Castle while encouraging tourism and supporting visitor engagement.

The website needed to communicate the castle's fascinating history, promote upcoming events and provide visitors with all the practical information required to plan their visit.

The Brief

Braemar Castle required a website capable of supporting its ongoing conservation efforts while inspiring visitors to experience one of Scotland's most historic castles.

  • Improving visitor experience
  • Showcasing Scottish heritage
  • Promoting events
  • Providing visitor information
  • Supporting tourism
  • Encouraging donations and engagement
  • Delivering a modern content management platform

Our Solution

Internet Creation designed and developed a bespoke WordPress website that combines engaging storytelling with practical visitor information.

Beautiful imagery, intuitive navigation and carefully structured content work together to showcase the castle's unique history while helping visitors easily find opening times, ticket information, events and visitor facilities.

The flexible CMS enables the Braemar Castle team to keep content current through regular news updates, exhibitions and seasonal events.

Key Features

  • Bespoke responsive website
  • WordPress CMS
  • Events management
  • Visitor information pages
  • Historical content
  • News section
  • Image galleries
  • Contact forms
  • Donation support
  • Search-friendly architecture

User Experience

Visitors often arrive looking for practical information before deciding to visit.

The website has been designed to provide quick access to essential visitor information while encouraging exploration through engaging historical content and immersive imagery.

The result is a website that inspires confidence, promotes tourism and reflects the significance of one of Scotland's most treasured heritage attractions.

Results & Outcomes

The completed website provides Braemar Castle with a modern digital platform that celebrates Scotland's heritage while supporting tourism and visitor engagement.

  • A stronger online presence that reflects the castle's historic significance
  • Improved access to visitor information and events
  • A more engaging user journey supported by rich imagery and clear navigation
  • A flexible CMS for managing events, news and visitor updates
  • A scalable website capable of supporting future tourism initiatives and community engagement

Why This Project Matters

Historic attractions compete for visitors in an increasingly digital world.

The Braemar Castle website demonstrates how thoughtful web design can preserve heritage while making it more accessible, engaging and inspiring for modern audiences.

By combining compelling storytelling with practical functionality, the platform supports tourism, education and long-term conservation.

Technology

What the site is built on.

PlatformWordPress
DevelopmentCustom WordPress development
Content managementCustom CMS
PerformanceOptimised hosting, secure infrastructure, image optimisation
Services delivered
Website DesignWordPress DevelopmentUX DesignInformation ArchitectureWebsite HostingWebsite Maintenance
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Showcase Your Destination Online

Whether you manage a visitor attraction, heritage organisation, tourism business or cultural venue, Internet Creation can create a digital platform that inspires visitors and supports long-term growth.

Intuitive design is how we give the user new superpowers.
Jared Spool