What Are The Benefits Of SEO?

Part Three of SEO features, advantages and benefits

1. Increased Traffic

Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

2. ROI

SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. Specialists are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions.

3. Cost effectiveness

SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. Its inbound nature helps businesses save money as opposed to outbound strategies like cold-calling.

4. Increased Site Usability

In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. It consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

5. Brand Awareness

Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instils trust, since companies on the first page are generally perceived to be more trustworthy.

Apple-computer-laptop-desk-1560x1170shrt6. Better Conversion Rates

An SEO optimised website is fast, easy to use and compatible with mobile and tablet devices. This also translates to better conversions i.e. visitors coming to your website are more likely to become customers, subscribers or loyal visitors.

7. Stay Updated

The search engine industry is one of the fastest changing industries in the world. Rules and practices change all the time and if you can stay in-sync with the latest developments then it’s for your benefit. SEO is a continuous activity and if you hire a reliable company they will give you the necessary advice so you won’t miss any opportunities.

8. Bypass Competition

Do not underestimate the power of search engines and SEO and don’t forget that if your competitors are doing SEO and social media marketing then you have to do it as well. If on the other hand they are not doing any of this stuff, then it’s your chance to differentiate and make a step ahead.

9. Open Business 24/7

A business that gets organic traffic is like it is open for 24 hours per day, 7 days a week. That’s the magic of the Internet and SEO. Invest time and money to get your website on top of the search engines and gain new customers while your business is closed!

10. Good For Social Media

A webpage with high rankings will also gain more social media exposure. The relationship between SEO and social media is by-directional. Social media popularity is good for SEO purposes and SEO brings more social media visibility. In simple words, searches are more likely to LIKE / Tweet a page when it is found in the first positions of the search engine results than a page that does not have good rankings.
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Read more on Internet Creation’s SEO services and available packages.


Internet Creation Ltd. specialises in Web Design & Development, Graphics Design and Digital Marketing (SEO & PPC). For more information on how we can help your business, email info@internetcreation.net.


5 replies
  1. Robert
    Robert says:

    Thanks for sharing the advantages of SEO. SEO plays an important role in boosting the web presence specially in major search engines such as google. With SEO companies gain advantage of gaining brand image, more traffic, and improvising on overall website performance in search results

    Reply
  2. Vince
    Vince says:

    SEO brings a lot of benefits to businesses specially those small businesses. It will help you attract more customers and gain better rankings in search engine.It takes time to see the results but you can really expect that your site will climb up slowly to the rankings, the business can also save money instead of paying advertisements and SEO can have a long term result compared to other marketing campaign.

    Reply
  3. Derek Mcdoogle
    Derek Mcdoogle says:

    I didn’t realize that the top positions on the search engine result pages receive a majority of the impressions and clicks. It seems that being in those positions could help a company get more customers and more business. What other services are included in SEO?

    Reply
  4. Tanya Dlabaj
    Tanya Dlabaj says:

    Thank you for this list. Sometimes it is hard to explain the benefits of SEO because a lot of them have no idea what it is. You broke everything down nicely without giving too much information.

    Reply
  5. Oxford
    Oxford says:

    A good post many people do not understand that SEO is not only about getting impression but also about getting the visitors to click through to your site. A good SEO title and Meta needs to be balanced with the same that is equally attractive to entice the read to click through

    Reply

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