Part Two of SEO features, advantages and benefits
Over 93% of online experiences begin with a search engine such as Google, who are the market leaders with 70% of the market share.
1. Low cost in comparison to AdWords and PPC
Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving.
2. Higher brand credibility – people trust Google
People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. The further back you are in rankings on Google the more people are skeptical about your website.
3. 60% of clicks go to the first result
This means that only 40% of clicks are left for the second through the millionth result on google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors.
4. You’ll always have access to data
You can discover new products by looking at keyword data and seeing what people are searching the most for. Customer data is extremely valuable in business and is not that hard to come by with the right tools. Manipulating it to your advantage can be exponentially beneficial for your business.
5. The results require minimal upkeep
Unlike advertisements the affects of SEO are permanent. They don’t suddenly stop if you stop paying for them. Of course you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top spot chances are it will be quite difficult for it to get taken away.
6. Your competitors are doing it
More people are starting to realize that the benefits of SEO are extremely high. Your competitors know this and are starting to take advantage of it. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will.
More advantages here.
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