Every year, Google seems to give SEO experts a new ranking factor. That is the beauty of SEM. It is therefore very important for marketers to keep up to date with the latest trends and ranking factors in order to ensure an effective SEO strategy. Below are some of the main ranking factors and trends that will really matter in 2019.
1. High Quality Website Content
This is almost a given. Publishing high quality content will always be an SEO trend and ranking factor. The saying “content is king”, couldn’t be any truer when it comes down to an effective SEO strategy. Perhaps now more than ever, your content needs to provide valuable information to your users. Creating pages that has no real value or keywords can come back to haunt you and your business.
If you are just creating content to update and keep your blog alive, then you will have to re-evaluate your strategy. Google algorithm updates in 2018 revealed that Google is sharpening its focus on evaluating content quality and depth. Rich and meaningful content that connects with your users is a must for 2019.
2. Invest in Technical SEO
Ensuring that your website runs efficiently and smoothly will continue to have an impact on rankings in 2019. As websites continue to grow and become more complex, a technical SEO strategy will be crucial for a high ranking. In particular, aspects such as page speed and javascript.
Providing a killer user experience is something that SEO experts should be trying to achieve. Google is nuts for it. Desktops page loading time have been a ranking factor for a while now, however mobile page speed has recently become particularly important in terms of rankings. Due to its sheer convenience, more people are using their mobile phone to search for particular terms, therefore it isn’t surprising that mobile has become Google’s new preference. The slower your site loads, the more leads you will miss out on.
3. Perfect On-page Optimisation
On-page optimisation will still continue to be a major SEO trend and ranking factor in 2019. Although it may seem like a boring and pointless task, on-page SEO work still has a significant impact on a website’s visibility and ranking. By optimising your site, your content can be found faster by both search engines and users.
Simple things such as metadata (title tags, meta descriptions and alt tags), schema markup and internal linking are all aspects of on-page SEO that help tell search engines more about your content. Not to mention that they can attract a user’s attention. The easier it is for search engines to identify the important information on your website, the higher your ranking will be.
4. Relevant Backlinks
Earning valuable and relevant links for your website always has been and will continue to be one of the leading SEO components if you want to rank well for a particular term in 2019. It is important for SEO experts to continue to implement their chosen link building strategies within their SEO campaigns.
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